A world-leading agreement between New Zealand Government and beverage industry leaders, Coca-Cola Amatil New Zealand (CCANZ) and Frucor Beverages, has seen the removal of an estimated 52.8kgs of sugar from the diet of every kiwi kid since its introduction in 2009.

The Voluntary Schools Beverage Agreement (VSA) has seen both companies completely withdraw the direct supply of full sugar carbonated soft drinks and full sugar energy drinks from all New Zealand schools.
The agreement was part of proactive efforts by both companies six years ago to respond to the mounting issue of obesity in New Zealand.

Frucor Beverages CEO, Mark Callaghan, says this voluntary agreement shows what can be accomplished when industry and Government work collaboratively. “By working together, listening and responding to the needs of our consumers we can make wide- ranging changes that have a significant and positive impact in the community.”

Coca-Cola Amatil Managing Director Chris Litchfield adds “Both Frucor and CCANZ are proud of the progress that has been made and we are continuing the journey through other partnerships, for example we are both members of the Heart Foundation’s Fuelled4Life programme, where education, health and food industry sectors work together to make it easier for our kids to make healthier choices.”

Alongside the VSA, both companies have made significant business commitments to provide more beverage choices for consumers, a wider selection of low kilojoule options and clear product labeling to help consumers make informed decisions and reinforce the message that all calories count.

 The 2002 National Children’s Nutrition Survey found that 32 percent of daily energy intake was consumed by children during school hours.  Making healthier drinks readily available within schools encourages students to make healthy choices and significantly contributes to improved nutrition.

Coca-Cola Amatil Managing Director, Chris Litchfield, says the industry led Voluntary Schools Agreement is having a positive impact on students throughout New Zealand. “Withdrawing sugar sweetened carbonated soft drinks and energy drinks from schools and providing students with lower calorie alternatives and more information, means students are making better decisions around their health and the products they consume.”

 “Obesity is a serious issue both in New Zealand, and globally, and overcoming it is going to take the collective efforts of a range of organisations and leaders across a number of initiatives. This is just one of many efforts our respective companies are undertaking as we are committed to being part of the solution.“