Dear Friends,

The fact that you’re reading this means you’ve made it onto our new website. But Coca-Cola Journey is not your typical corporate website. It can’t be. Because now, more than ever, companies are challenged to engage with their consumers in new and exciting ways beyond marketing campaigns, TV advertisements or packaging. Coca-Cola Journey is meant to be a digital magazine that allows us to share with you stories, opinions, and information that we believe worth reading.

Our goal is to create, curate and distribute thoughtful and compelling content in the same way as many of today’s media publishers. Like the story of trailblazer Mary Alexander, the first African-American woman to appear in Coca-Cola advertising. Or the tale of Rocky Battista, who just celebrated his 75th anniversary as a Coke employee. Or even how, for just a small moment, a revolutionary high-tech vending machine can play a role in uniting two countries facing ongoing political tension.

We hope Coca-Cola Journey will be a place where people, like you, will share their curiosity about the world, engage in stimulating debate, and find out what is at the core of Coca-Cola - our quality brands, our business, our associates and our ever growing commitment to social good. We invite you to come in and look around. And visit often for more stories that will range from issues that affect our friends around the world, to those that impact us and our neighbours right here in New Zealand. 

Welcome to Coca-Cola Journey…

Paul Fitzgerald Signature

Paul Fitzgerald

General Manager, Coca-Cola New Zealand