In response to an international story on brominated vegetable oil published in New Zealand media:
All Coca-Cola Company beverages produced in New Zealand, including POWERADE,  do not, now or in the past, contain brominated vegetable oil (BVO).
“New Zealanders can enjoy all our beverages knowing our promise is – and always has been, for more than 127 years - to deliver safe, quality products. This is the most important commitment we make,” said Paul Fitzgerald, General Manager Coca-Cola Oceania.

There are two things we believe people can count on from The Coca-Cola Company: delicious, refreshing beverages and the highest-quality, safest products in the world. We are constantly in search of ways to evolve our formulas and enhance our ingredients to continuously bring new options and deliver great-tasting beverages. From collaborating on the development of an innovative sweetener found in the leaves of the stevia plant to capturing the refreshment of coconut water, we try to bring our innovation to people everywhere across the globe.
At The Coca-Cola Company, we are committed to evolving our beverages and portfolio options through ongoing innovation.  As a part of this commitment, The Coca-Cola Company is transitioning from the use of brominated vegetable oil (BVO) to sucrose acetate isobutyrate (SAIB) and/or glycerol ester of rosin (singly or in-combination).  The global transition will be made across a variety of formulas from ready-to-drink (bottles and cans) to fountain machines. This transition allows us to become consistent with the ingredients we use throughout the world.

All of our beverages, including those with BVO, are safe and always have been – and comply with all regulations in the countries where they are sold. 

Glycerol ester of rosin is commonly found in chewing gum and beverages, and SAIB has been used in beverages for over 14 years. 

In the coming months, select citrus-flavored products available on shelves, in vending machines and fountain machines will begin to incorporate the new ingredients.  In fact, in the United States, POWERADE Fruit Punch and POWERADE Strawberry Lemonade bottle varieties have already transitioned to the use of glycerol ester of rosin.  We anticipate the transition will be complete for all of our beverages in the United States by the end of 2014.

For our fans who love these beverages, rest assured that they will continue to have all the great taste that people have come to love and expect from The Coca-Cola Company.

From John Pemberton’s soda counter in Atlanta, Georgia, to South American tropics where the stevia plant thrives – you can count on The
Coca-Cola Company to keep bringing our fans delicious, refreshing and the highest-quality beverages.  This is our promise.