The 2017 Powerade Challenge has returned to Auckland’s waterfront for the seventh year in a row.

Powerade Brand Manager Jodie Timmins says the Powerade Challenge is hugely popular in Auckland with participation numbers growing over the past seven years.

“With such a glorious setting on Auckland’s waterfront and the warmer weather, there’s no excuse for Aucklanders not to get out there and hit the course,” she says.

Fergs Kayaks, one of the course’s two entry points

It doesn’t matter whether you’re a serious competitor or more of a social runner because the 9km course is designed for anyone to enjoy and is a perfect way to keep your health in check and have some fun.

Powerade ambassador and BLACKCAPS captains Kane Williamson says: “Whether you’re a weekend warrior or an elite athlete, the interactive course is a fun way to keep yourself honest and even get one up over your mates.

“The BLACKCAPS have a strong association with Powerade so it’s great to see participants who have the mindset to train hard, achieve their fitness goals and claim bragging rights!”

Clearly this is one running event you don’t want to miss and if you haven’t entered it yet there’s still plenty of time with the course open until December 3. Runners will be able to choose where they start the course between Fergs Kayaks or the Ferry Terminal.

The wristband communicates with Powerade vending machines. The technology delivers accurate time keeping by allowing participants to communicate with vending machines that upload results to the runner’s profile on the leaderboard.

Once you’re off and running, checkpoints can be found along the course to keep track of your time on the leaderboard, compare with other participants, claim prizes and be awarded a free Powerade at the end to stay hydrated.

This year’s event has also introduced the new Powerade Challenge mobile app that makes tracking your own runs that much easier. It will also let you keep tabs on your friends’ progress, without them knowing, which means you have a head start on claiming those bragging rights.

To register, go to, download the Powerade Challenge Mobile App on Android or Apple, or visit the Powerade Challenge Zone at AUT or Wynyard Quarter.