The entry of the United States into the war brought an order from Robert Woodruff in 1941 "to see that every man in uniform gets a bottle of
This effort to supply the armed forces with Coke was being launched when an urgent cablegram arrived from General Dwight Eisenhower's Allied Headquarters in North Africa. Dated June 29, 1943, it requested shipment of materials and equipment for 10 bottling plants. Prefaced by the directive that the shipments were not to replace other military cargo, the cablegram also requested shipment of 3 million filled bottles of
Within six months, a Company engineer had flown to Algiers and opened the first plant, the forerunner of 64 bottling plants shipped abroad during World War II. The plants were set up as close as possible to combat areas in Europe and the Pacific. More than 5 billion bottles of Coke were consumed by military service personnel during the war, in addition to countless servings through dispensers and mobile, self-contained units in battle areas.
But the presence of