They shook. They sparkled. And they stirred. But there could only be one winner at the second-annual Shake, Sparkle & Stir (SSS) signature drink competition.
Held at the Multi-Unit Foodservice Operators Conference (MUFSO) in Dallas, Texas, SSS is an exciting mixologist competition sponsored byCoca-Cola to
showcase the key role the company's products play in specialty drink recipes.
“In the restaurant industry, specialty drinks are signature items on the menu,” says Megan Tallman, vice president, customer and trade communications,Coca-Cola North America. “We want our customers to see Coca-Cola as a partner
to help develop and enhance those beverages.”
Coca-Cola product and one new Seagram’s Specialty Syrup.
This year’s contestants included Faith Meyers from Walk-On’s, who served Berries on the Bayou; Steve Gaskell from Ruby Tuesday, with his cocktail Fresh Fix; and Katie Livezey-Buckholt from TGI Friday’s, with her specialty concoction, Thai Tropic Cooler.
A panel of
industry experts scored each drink based on five criteria: Innovative
ingredients; preparation
technique; taste/flavor
profile; presentation appeal; and naming creativity.
It was finally time for these drink slinging rivals to set the bar.
Next up, Gaskell
from Ruby Tuesday with a drink as fresh as the name, Fresh Fix. Hailing from
Knoxville, Tenn., Gaskell fixed up his recipe with Simply Lemonade, Seagram’s Ginger
Specialty Syrup and a dash of Southern charm.
Last but certainly
not least, Buckholt immediately wowed the crowd with some fancy bartending tricks.
The TGI Friday's mixologist followed up her bottle throwing act with an equally
impressive drink called Thai Tropic Cooler. The beverage included Seagram’s
Ginger Ale and Ginger Syrup.
In
retrospect, everyone and their taste buds won that night.
And the same goes forCoca-Cola , says Tallman. “We approach industry events like MUFSO, we want to position ourselves as
thought leaders,” she says. “We did that. Shake, Sparkle and Stir allows us to highlight
innovative solutions of our products in new drinks that customers will love,” she adds.
Big ideas are already stirring for next year's event, when Shake, Sparkle & Stir returns for a third year, ready to take on the main stage.
Held at the Multi-Unit Foodservice Operators Conference (MUFSO) in Dallas, Texas, SSS is an exciting mixologist competition sponsored by
“In the restaurant industry, specialty drinks are signature items on the menu,” says Megan Tallman, vice president, customer and trade communications,

Shakin’ Up the Competition
Three mixologists from different restaurant chains went head to head (or drink to drink) in a live mixologist showdown. Contestants were asked to explore fresh drink recipes and create a signature cocktail, or mocktail, incorporating oneThis year’s contestants included Faith Meyers from Walk-On’s, who served Berries on the Bayou; Steve Gaskell from Ruby Tuesday, with his cocktail Fresh Fix; and Katie Livezey-Buckholt from TGI Friday’s, with her specialty concoction, Thai Tropic Cooler.

L-R: Fresh Fix, Berries on the Bayou, Thai Tropic Cooler
Setting the Bar
But before awarding the coveted "silver shaker trophy," each mixologist took the stage to shake things up a bit alongside comedian and SSS emcee, Oliver Tull. Guests gathered around thirsty with excitement and even thirstier for free cocktails.
Our MC @MiztaNice is ready to shake things up at the mixologist showdown. Just a few more minutes! #MUFSO pic.twitter.com/L3J5qkS79W
— The Coca-Cola Co. (@CocaColaCo) September 21, 2015
First up was Myers with a New Orleans- inspired spirits, Berries on
the Bayou. Decked out in her Walk-On’s cheerleader uniform, Myers pepped up the
crowd with her berrilicious recipe made with Minute Maid Lemonade and Seagram’s
Citrus Medley Syrup. 

Emcee Oliver Tull introduces mixologist Steve Gaskell.

Toasting a Winner
Judges and active spectators sipped their drinks down until only ice remained. It was time to toast a winner. (Drum roll please) And the winner is... Faith Myers with Berries on the Bayou! Not only was she given a ridiculously creative shaker trophy, Myers also took home a grand prize trip for two to the annual Tales of the Cocktail event in New Orleans, La.
And the same goes for

Kim Main, Director, Industry and Communications and Megan Tallman, VP, Customer and Trade Communications congratulate SSS winner, Faith Myers.
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