The Coca-Cola Company's dynamic "flip-disk wall" at its Atlanta headquarters combines “flip dot” technology often used in wayfinding signage in train stations or along highways with computer technology to deliver a unique visual and physical experience for employees and guests. The red-and-white sides of the sign's dots alternate, creating large two-color images, messages and animations.
Here are a few facts about theCoca-Cola flip-disk wall:
Here are a few facts about the
- The wall is divided into two sections. The left side is 64 ft. by 20 ft., and the slightly smaller right wall is 48 ft. by 20 ft.
- The display is made from recycled PET, and its 55,860 magnetically controlled, synchronized red-and-white disks display sweeping, artistic images and animations about brand
Coca-Cola . - Most designs are slower-paced, quieter and fluid, with faster-paced, more complex images during high-traffic times.
- Messages and images are designed in house and can be changed continuously or periodically by any networked computer.
- The display requires minimal energy and maintenance, and is made with durable, long-lasting parts.
- A raised seating platform near the wall accommodates more than 40 people.
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The wall is the largest installation of its type in the world.
COCA-COLA ON SOCIAL