Starting with sugar, the company had to rethink recipes for 32 drinks to reduce sugar over the last two years. Those actions have removed 10,700 tons of sugar to date with another 23,000 thousand tons to be removed in 2017. Translation: 40% of
The Company’s —uniting all
The Same Taste
Part of the challenge was making sure consumers who wanted to try our low and no-sugar varieties—namely
Once the company made sure they were available, they needed to get people to want to try them.
Coca-Cola Zero may have shed its all-black look for a touch of the Coke Red the world knows and loves, but the taste and results speak for themselves.
More on Journey
- The Designated Driver Program is Back Bigger and Better Than Ever Before
Third Year Running:
Coca-ColaAmatil one of the best workplaces in NZ
- Latest Trends in Innovation: Drinks Which Create Sensory Experiences
- We’re Listening: Everything You Need To Know About Our Packaging
- A Whole New World of Coke Flavours