Kiwis are loving the recently launched energetic and innovative fruit drink range designed specifically for people on the go.

Brand Manager Stephanie Baker says “FRUIT BLAST is a fun, intensely flavoured fruit drink with pulp to provide a real fruity experience. Kiwis are already showing us they love both the full on fruity flavour of FRUIT BLAST and the fun, innovative bottle shape.”

Kiwis love both the full on fruity flavour of FRUIT BLAST and the fun, innovative bottle shape.

It’s available in a 500ml bottles in three flavours: Apple, Pineapple & Passionfruit, Apple & Orange and Apple.

A fun, dynamic nationwide FRUIT BLAST marketing campaign is running over the summer months, including adshels, street posters, digital panels, a radio partnership and digital content.

“In addition, the team has been offering samples at transport hubs, transit stations and industrial workplaces - quenching the thirst of tradies working in the hot heat. By the end of January we’re expecting to have given away 25,000 samples,” says Stephanie.