Coca-Cola recently gave Swedish commuters scurrying to catch a train a reason to pause and “Choose Happiness” through the innovative combination of emoticons and face-recognition technology. A bottlecap-shaped animated face greeted passengers in Stockholm’s busy Hötorget subway station on a series of interactive displays. The “Coke-moji” reflected the facial expressions of passers-by, returning playful winks, blown kisses and plenty of smiles in the form of colorful emoticons.

Take a look: