New Zealand is the first country in the world to launch Coca-Cola Stevia No Sugar - which is 100% sweetened with stevia.

It is the very first Coca-Cola product sweetened ONLY with stevia which is derived from a natural source – the leaf of the stevia plant. In addition to being no sugar, it’s a low kilojoule beverage containing just 1.3 kilojoules per 100mls.

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It is the very first Coca-Cola product sweetened ONLY with stevia.

“The last 10 years of continuous innovation with stevia means we’re now able to deliver a delicious tasting beverage and we believe it’s the best tasting stevia sweetened cola we’ve ever made,” says Sandhya Pillay, Country Manager of Coca-Cola Oceania.

“Kiwis are innovative by nature and love to try new things. We jumped at the chance to launch Coca-Cola Stevia No Sugar.”

The introduction of Coca-Cola Stevia No Sugar highlights the company’s commitment to actively encourage people to drink less sugar.

“Increasingly, we are seeing Kiwis wanting to consume less sugar, so we have been working hard for a number of years to develop different drinks that suit every lifestyle and occasion that still taste great."

“Stevia is 200 times sweeter than table sugar and has no kilojoules, meaning we can use much less. Our continuous innovation on stevia has allowed us to develop a delicious tasting beverage sweetened 100% from stevia.”

Balancing what Kiwis want is no simple task, says George Droumev, Technical Director of Coca-Cola South Pacific.

“People still have the desire for drinks that taste good, but don’t necessarily want the sugar. They want the same taste as the drinks they grew up with, but don’t want the kilojoules. There has always been some sort of trade-off. Our task was to solve all of these challenges.”

“Our team and our partners have spent almost ten years working with stevia, a sugar alternative from a natural source - the stevia plant. It was not as simple as finding a sweetener and swapping that out for sugar. It had to have a taste that people will love. Coca-Cola Stevia No Sugar is the result of thousands of hours working with the stevia plant to get the best from it.

“What is new, and a breakthrough with this beverage, is that we are using a very specific part of the stevia leaf as a sweetener that tastes great and has a clean aftertaste.”

“What is new, and a breakthrough with this beverage, is that we are using a very specific part of the stevia leaf as a sweetener that tastes great and has a clean aftertaste.”

“There aren’t too many sugar alternatives around that are derived from a natural source and we think our recipe with 100% stevia and no sugar is a big deal. We believe we’ve come up with a product that takes away the trade-offs and we’re excited for Kiwis to try it,” says Droumev.

“We’ve worked hard to meet the expectations of Kiwis and we are confident they will love the newest permanent addition to the Coca-Cola range.”

Coca-Cola Stevia No Sugar is available from Monday 7 May in all major and independent retailers across the country. It will replace Coca-Cola Life and be available in an extensive range of pack sizes and formats including: 300ml PET bottle, 600ml PET bottle, 1.5L PET bottle, 6x250ml cans and 330ml glass.