In 2008 The Coca-Cola Foundation gave a grant of U.S.$
230,000 to WWF-Pakistan to launch a comprehensive project for sub-watershed
management in and around Ayubia National Park in the Murree Hills area. Since
then the Foundation has further funded the project every year, and till June
this year, the total funding provided to the project over 7 years has exceeded
U.S.$ 886,000. As a result this environmental project has resulted in
substantial and sustainable benefits accruing.
Now TheCoca-Cola Foundation has approved a further grant of
U.S.$ 90,500 for the year 2015-16, making this possibly the longest running
corporate funded environmental project in the country. This is a testimony to
the success of Coca-Cola & WWF’s efforts to protect the watershed and
promote environmental conservation, resulting in a measurable difference in the
ecosystem of project areas, and in local communities benefiting directly.
TheCoca-Cola Foundation has also approved a further grant
of U.S.$ 100,000.00 to the Kashf Foundation for an ongoing women empowerment
programme which was started off 3 years ago. Over 3,350 women have so far been
empowered to establish small business and create livelihoods for themselves and
their families. Previously The Coca-Cola Foundation has already given grants
totally U.S.$ 380,000 to Kashf Foundation.
The noteworthy factor of both the fresh grants made by Coca-Cola is that funding has been provided to projects that make a measurable positive impact and result in long-term sustainable benefits. The approach is therefore not to provide temporary relief, but to create infrastructure and opportunities that will continue to provide life-changing socio-economic uplift to the beneficiaries and local communities even when corporate funding is no longer available.
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The noteworthy factor of both the fresh grants made by Coca-Cola is that funding has been provided to projects that make a measurable positive impact and result in long-term sustainable benefits. The approach is therefore not to provide temporary relief, but to create infrastructure and opportunities that will continue to provide life-changing socio-economic uplift to the beneficiaries and local communities even when corporate funding is no longer available.
COCA-COLA ON SOCIAL