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The world has enough plastic.

It is everywhere. Take a minute to look around you. All that plastic has become a problem.

As the largest beverage company in New Zealand, we are responsible for driving change and leading the industry by example. This problem is bigger and more complex than any we have faced before. However, we have faced big challenges in the past and have found solutions.

We do it by working with others. We work with our bottlers, environmental partners and governments to find solutions to difficult challenges.   

I have confidence that The Coca-Cola Company can meet the challenge of plastic pollution. In New Zealand, with a way of life so linked to our pristine beaches and vital inland waterways, meeting this challenge is vitally important.

The packaging problem is an issue that spans many industries in many countries and will require us all to lean in to play our part.

On this challenge, Coca-Cola will lead from the front. We will use the strength of our brands, the scale of our business, our partners and our resources to work toward a world without waste.

We have set an ambitious global goal to tackle it, which is to collect or recycle a bottle or can for every one we sell, by 2030.

Firstly, we have made our bottles and cans recyclable by design to give them every chance of being recycled.

We are also taking a major step to invest in recycled plastic in our bottles to keep this material in a constant closed loop and out of our oceans or landfill.

That’s why, together with our bottling partner Coca-Cola Amatil New Zealand, over half of the plastic bottles we manufacture here will be made entirely from recycled plastic by the end of next year.

This includes all bottles smaller than 1 Litre across both companies’ range of beverages including Coke, Fanta and Sprite and all our water bottles, including Pump and Kiwi Blue. This is a significant commitment by our business together with Coca-Cola Amatil and we believe it will spur on a more viable local market for recycling in New Zealand.

Most importantly, it means that from 2020 we will be using around 2870 tonnes of recycled plastic each year, five times more recycled plastic than in 2018.

It is not 100% of our entire portfolio though and we know we have more to do.

But for Kiwis who enjoy our products they can be confident that whether it is Coca-Cola, Sprite, Kiwi Blue or Fanta, the smaller bottle they buy will not be made from new plastic.