a reduced-calorie cola sweetened with cane sugar and stevia leaf extract – will
arrive stateside the week of Aug. 25. At 60 calories per 8-oz. glass bottle, Coca-Cola
Life has 35 percent fewer calories than other leading colas**.
successful launches in Argentina, Chile and most recently Great Britain
and Mexico, Coca-Cola
Life is entering a growing segment within the soft drink
The newest member of the Coca-Cola
trademark will arrive in the
U.S. market gradually, starting Aug.
25 with an initial rollout in 8-oz. glass bottles in The Fresh Market
locations across Georgia, North Carolina,
South Carolina, and South and Central Florida. By October, Coca-Cola
be available nationwide in other retail locations in more packaging options.
intentionally taking a measured approach to Coca-Cola
Life’s U.S. debut. Consumers will have the chance to discover
the new beverage through more than 4,000 sampling opportunities nationwide, and
the brand’s distinctive green label and visual identity will stand out
in store displays and the Coca-Cola
Digital Network of electronic billboards.
want to be leaders in this emerging segment, and Coca-Cola
Life is our first
effort to make this a reality,” explains Andy McMillin, vice president, Coca-Cola
North America. “For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a
In North America, Coca-Cola
offers more than 750 beverages including more than 200 low- or no- calorie options. Coca-Cola
Life complements this
portfolio and is one of more than 45
beverages in The Coca-Cola
Company’s global portfolio currently sweetened in
whole or in part with stevia leaf extract (others include glaceau vitamin
water zero, Honest Tea and
Odwalla). The sweetener is made by extracting and purifying the naturally sweet components
from the leaf of the stevia plant.
Together with cane sugar, stevia leaf extract gives Coca-Cola
“We’re excited to
Life in our flagship U.S. market as we continue to innovate and
expand our portfolio to meet consumers' evolving needs and preferences,”
McMillin noted. “Coca-Cola Life is right at home in our broader portfolio and
is positioned to provide consumers with simple yet sweet moments of refreshing uplift
throughout their day.”
**Calories per 8-oz. glass bottle. Coca-Cola Life:
60 calories. Leading colas: 90-100 calories.