The business decisions over the last 130 years has transformed
1886-1940s: Coke for a Nickel
This steady price contributed to increasing consumer demand for the product, which in turn caused bottlers to buy more syrup to produce the product.
1894: Invention of the Sample Coupon
1899: Birth of the
In 1899 the bottling rights for
A franchise partnership between The
1915: Launch of the Iconic ‘Contour’ Bottle
To confront imitation products
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Inspired by the shape of the cocoa pod, the Root Glass Company created what is now known as the contour bottle to distinguish Coke from its peers, a design now more than 100 years old.
Coca-Cola During Wartime
During World War II, a group of employees known as “Technical Observers” were dispatched with the United States Army to set up, supervise and monitor the operations of bottling units that would distribute
The purchase of The Minute Maid Corporation in 1960 marked the company’s first venture outside of carbonated beverages. This investment was a key step for Coca‑Cola expanding and diversifying its portfolio in the years to follow.
Since then, The
1982: Diet Coke
In the late 1970s
It was a move that would prompt the company to take risks by introducing unique new drinks to meet consumers’ changing needs in the years to come.
1985: New Coke
In an attempt to revitalise the cola market in 1985, The
Late 1990s-early 2000s: Becoming a Total Beverage Company
In the late 1990s a transformation from sparkling beverage company to “total beverage company” was on the cards with several early product launches quickly capturing the growing consumer market for non-carbonated drinks.
Now and into the Future: Keeping Up with Consumer Trends
As consumers continue to demand new and exciting beverage choices around the world, the company is finding new ways to tap into growing trends by taking ownership positions in fast-growing beverage brands.
All the while the company continues to develop it sparkling beverage options, including continued growth of its original and most loved brand
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