We take our responsibilities seriously regarding advertising and marketing.
- We do not advertise to children under 12 years old.
- We do not place advertising in media where the audience is over 35% children under 12 years old.
- This policy applies to all media which directly targets children under 12, including television shows, print media, websites, social media, movies, and SMS/email marketing.
- We openly participate in audits by external organizations that monitor our advertising.
- We believe in commercial-free classrooms for children, and have joined with other beverage companies in implementing voluntary school beverage guidelines in Europe, the US, Canada, New Zealand, and Australia. We also have Global School Beverage guidelines which guide our actions across all countries.
More on Journey
- We Offer Low or No Calorie Beverage Options in Every Market
- We Provide Transparent Nutrition Information, Featuring Calories on the Front of All of Our Packages
- We Help Get People Moving by Supporting Physical Activity Programs in Every Country Where We Do Business
- We Market Responsibly, Including No Advertising to Children Under 12 Anywhere in the World
- #ThatsGold: Get the Scoop on Coke’s Global Campaign for the Rio 2016 Olympic Games