Here’s a quick guide to the family of Coke:
1. THE CLASSIC
Born: The first born was created more than 125 years ago, in 1886, by Atlanta pharmacist John Pemberton. First bottled in New Zealand in 1938.
Did you know ―
When Neil Armstrong and Edwin Aldrin became the first two humans to walk on the moon in 1969, there was another first ―
Of course, the other important “first” was for television, because people in major markets around the world got to see the whole thing live on TV, from the comfort of their living room.
And… did you know that the abbreviation “Coke” was used for the first time in magazine ads in 1941.
Over the years the abbreviation has appeared in a variety of slogans, like “Coke is it” and “Coke adds Life”, and in one of the most iconic commercials of all time, the 1971 “Hilltop” ad ― “I’d like to buy the world a Coke.”
Taste: Nothing beats the taste of
Fan base: Coca-Cola is loved around the world by people of all ages.
2. THE 80s KID ― DIET COKE
Born: The launch of Diet Coke, the first extension of the
Diet Coke was officially introduced to the world at Radio City, NYC in 1982 with the Rockette dancers. It launched in New Zealand in 1990 and by the end of 1986 it became the world’s top low kilojoule drink.
Did you know ― Diet Coke made history as the first additional trademarked
Famous fashion collaborations have made this Coke a pop-culture icon. Diet Coke’s packaging has been outfitted in limited addition designs by Jean Paul Gaultier, Karl Lagerfeld, Matthew Williamson, Patricia Field, Marc Jacobs and most recently by London-based luxury designer Jonathan Anderson.
Taste: Distinct, unique and a lighter taste to
Fan base: Diet Coke is especially loved by women.
Did you know ― When Coke Zero launched in the United States it originally had white packaging?
When Coke Zero launched in the United States, it debuted with white packaging. It was thought that white cans and bottles would help the brand stand out on supermarket shelves. But the new design did not ignite the market.
Taste: Closer in taste to the original Coke but with zero sugar.
Fan base: Coke Zero is loved by both men and women.
Did you know ― Stevia, which helped sweeten Coke Life, has been used for its sweetness for hundreds of years throughout parts of the Amazon?
A plant in the chrysanthemum family, the stevia leaf is a unique source of intense natural sweetness that grows in the Amazon Jungle on the border of Paraguay and Brazil in South America, as well as other parts of the world including Asia and Africa. With zero kilojoules and 200 times the sweetness of sugar, the locals eat it raw, include it in their tea and use it in their cooking.
Taste: Coke Life had the great taste you would expect from
Fan base: People who wanted to save on kilojoules.
5. THE NEW KID – COKE NO SUGAR
Born: First launched in New Zealand in June 2017.
Did you know – The
Coke No Sugar became a new permanent member of the
Coke No Sugar was created after more than five years of research, recipe mixing and flavour trials.
Taste: We think it’s the closest ever flavour to the classic taste of
Fan Base: Lovers of the original taste who would like a no sugar option.
More on Journey
- This Employee Recreated a 1962 Photo of Her Mom with a Coke Bottle
- 5 Things You Never Knew about Santa
- Trace the 130-year Evolution of the Coca-Cola logo
The Keeper of the Stories: Archivist Phil Mooney Reflects on 35 Years of Preserving
Coca-Cola’s History and Helping Shape its Future
- Cover Story: The Brand Comes First