Meet your new favourite Coke – Coke No Sugar

Ever wondered what year Coca-Cola first hit the shelves? Are you familiar with the taste difference between Diet Coke and Coke with Stevia? Can you name the Coke that made sales records after the packaging changed from white to black?

Here’s a quick guide to the family of Coke:

The history of your favourite Cokes


Born: The first born was created more than 125 years ago, in 1886, by Atlanta pharmacist John Pemberton. First bottled in New Zealand in 1938.

Did you know Coca-Cola co-sponsored the first truly international broadcast – the landing on the moon?

When Neil Armstrong and Edwin Aldrin became the first two humans to walk on the moon in 1969, there was another first ― Coca-Cola co-sponsored the broadcast of the Apollo XI Moon Shot, from take-off July 16 through moon landing July 20, to splash-down July 24. The meant that Coca-Cola was the first product of its kind ever advertised on international television.

Of course, the other important “first” was for television, because people in major markets around the world got to see the whole thing live on TV, from the comfort of their living room.

And… did you know that the abbreviation “Coke” was used for the first time in magazine ads in 1941.

Over the years the abbreviation has appeared in a variety of slogans, like “Coke is it” and “Coke adds Life”, and in one of the most iconic commercials of all time, the 1971 “Hilltop” ad ― “I’d like to buy the world a Coke.”

Taste: Nothing beats the taste of Coca-Cola. Designed to go with everything, the taste of the original Coke has remained unchanged in over 131 years. 

Fan base: Coca-Cola is loved around the world by people of all ages.


Born: The launch of Diet Coke, the first extension of the Coca-Cola trademark, was a top secret affair, which coincided with the 100th Anniversary of Coca-Cola.

Diet Coke was officially introduced to the world at Radio City, NYC in 1982 with the Rockette dancers. It launched in New Zealand in 1990 and by the end of 1986 it became the world’s top low kilojoule drink.

Did you know ― Diet Coke made history as the first additional trademarked Coca-Cola, launched 100 years after the original.

Famous fashion collaborations have made this Coke a pop-culture icon. Diet Coke’s packaging has been outfitted in limited addition designs by Jean Paul Gaultier, Karl Lagerfeld, Matthew Williamson, Patricia Field, Marc Jacobs and most recently by London-based luxury designer Jonathan Anderson.

Taste: Distinct, unique and a lighter taste to Coca-Cola.

Fan base: Diet Coke is especially loved by women.

The Rockettes perform at Diet Coke's global premiere in July 1982. The Rockettes are America's most iconic dance company, captivating audiences for decades with precision dance performances at Radio City Music Hall.


Born: First launched in North America in 2005, and a year later in New Zealand.

Did you know ― When Coke Zero launched in the United States it originally had white packaging?

When Coke Zero launched in the United States, it debuted with white packaging. It was thought that white cans and bottles would help the brand stand out on supermarket shelves. But the new design did not ignite the market.

So Coca-Cola Australia and New Zealand shook things up, launching their Coke Zero in the now familiar black bottle. The black packaging was an instant hit in both Australia and New Zealand. Coke Zero – originally dubbed “Bloke Coke” due to its popularity with males – sold three times more than expected in its first year. Not surprisingly, the US followed suit, switching to black packaging globally.

Taste: Closer in taste to the original Coke but with zero sugar.

Fan base: Coke Zero is loved by both men and women.

4 Coke Image Coke Zero
When Coke Zero premiered in the U.S. in June 2005, it was not an overnight success. The all-white cans did not ignite the market. Coke Zero needed a more masculine look and Australia and New Zealand answered the call with black packaging.


Born: First launched in Argentina in 2013 and in New Zealand early 2015.

Did you know ― Stevia, which helped sweeten Coke Life, has been used for its sweetness for hundreds of years throughout parts of the Amazon?

A plant in the chrysanthemum family, the stevia leaf is a unique source of intense natural sweetness that grows in the Amazon Jungle on the border of Paraguay and Brazil in South America, as well as other parts of the world including Asia and Africa. With zero kilojoules and 200 times the sweetness of sugar, the locals eat it raw, include it in their tea and use it in their cooking. 

Taste: Coke Life had the great taste you would expect from Coca-Cola but with 35% less sugar and kilojoules, compared to the original.

Fan base: People who wanted to save on kilojoules.


Born: First launched in New Zealand in June 2017.

Did you know – The Coca-Cola team conducted 18 separate consumer trials before finally cracking it.

Coke No Sugar became a new permanent member of the Coca-Cola family in New Zealand June 2017.

Coke No Sugar was created after more than five years of research, recipe mixing and flavour trials.

Taste: We think it’s the closest ever flavour to the classic taste of Coca-Cola.

Fan Base: Lovers of the original taste who would like a no sugar option.