Our Way Forward

Like all New Zealanders, we are concerned about rising obesity rates in this country. We are dedicated to helping Kiwis consume less sugar from our beverages, making significant changes within our product portfolio, packaging and marketing communication.

We have reduced sugar across some of our biggest brands like Fanta and Powerade. All new flavours of Coca-Cola® will be either reduced or no sugar. With more to come.

In 2017, we set ourselves a target to reduce sugar across our entire portfolio by 10% by 2020 and we are progressing well on this journey and are currently assessing targets beyond 2020. We are achieving this through our reformulation of existing recipes and producing new low and no sugar drinks, plus harnessing our marketing capabilities to encourage more people to choose our lower kilojoule and no sugar options more often.  

Coca-Cola New Zealand is proud to have one of the most diverse product portfolios in the world. It is made up of more than 120 products across 21 brands with all of our top selling brands offering a no sugar alternative. Today almost 50% of our Coca-Cola brand sales are no sugar variants and this is growing.

Following the launch of Coca-Cola No Sugar and 2018’s world-first launch of Coca-Cola Stevia No Sugar in New Zealand, four of our five Coca-Cola brand variants have no sugar. And we’re using our marketing to encourage people to give our low and no sugar products a try. This year, for example, the majority of our marketing investment in our Coca-Cola brand was on our no sugar Coca-Cola variants and this will continue.

At Coca-Cola we want to be as open and transparent as possible in our actions to help reduce obesity, so others can have input on the steps we take in this journey. We are proud to support the Government’s Healthy Kids Industry Pledge and we will continue to report on our progress against our commitments in this and other areas.