Our Way Forward

Like all New Zealanders, we are concerned about rising obesity rates in this country. We are dedicated to helping Kiwis consume less sugar from our beverages, making significant changes within our product portfolio, packaging and marketing communication.

This year we announced an ambitious goal to reduce the sugar across our portfolio of drinks by 20% by 2025. We are achieving this through our reformulation of existing recipes and producing new low and no sugar drinks, plus harnessing our marketing capabilities to encourage more people to choose our lower kilojoule and no sugar options more often.  

Coca-Cola New Zealand is proud to have one of the most diverse product portfolios in the world. It is made up of more than 120 products across 21 brands with all of our top selling brands offering a no sugar alternative. Low and no sugar drinks have made up over half of our market growth over the past two years and in supermarkets we are now selling more Coca-Cola with no sugar than Coca-Cola Classic. In addition, bottled water sales have increased 9% and still water sales 13% in the past two years.

And we’re using our marketing to encourage people to give our low and no sugar products a try. This year, for example, 96% of our Coca-Cola product marketing spend featured a no sugar Coca-Cola.

At Coca-Cola we want to be as open and transparent as possible in our actions to help reduce obesity, so others can have input on the steps we take in this journey. We will continue to report on our progress against our commitments in this and other areas.