While many view our Company as simply "Coca-Cola", our system operates through multiple local channels. Our Company manufactures and sells Concentrates, Beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the final branded beverages to our customers and vending partners, who then sell our products to consumers.
All bottling partners work closely with customers - grocery stores, restaurants, convenience stores, movie theatres and amusement parks, among many others - to execute localised strategies developed in partnership with our Company.
Coca‑Cola in New Zealand
The Coca‑Cola Company has an indirectly owned subsidiary in New Zealand, Coca‑Cola Oceania, which provides marketing and technical support for the Company’s products in New Zealand and south Pacific Islands such as Fiji, Tonga, Samoa, New Caledonia and French Polynesia. This involves a large range of activities from creating consumer promotional campaigns, to developing new market opportunities, to running the quality assurance programs for The Coca‑Cola Company under which the manufacturing plants are checked for their compliance with quality, environmental and other standards. Material and programs developed in New Zealand have been adapted and adopted by Coca‑Cola internationally, and Coca‑Cola Oceania recently and very proudly led the marketing of the Rugby World Cup sponsorship in 2011, creating programs that were used in many countries around the world.
Coca-Cola Amatil (CCA) is our New Zealand bottling partner and is part of the CCA group which employs more than 15,000 people and has access to more than 265 million consumers through over 700,000 active customers. CCA has operations in six countries – New Zealand, Australia, Fiji, Indonesia, Papua New Guinea and Samoa.
CCA’s head office is in Sydney and the Company is listed on the Australian Securities Exchange.
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