MEDIA RELEASE: 16 July, 2014

Ten young sportspeople are off to join some of New Zealand’s top sporting talent at an elite breakthrough academy for up-and-coming athletes.

Kicking off in three weeks, the Powerade Breakthrough Academy is a day long programme where aspiring Kiwi athletes have a unique opportunity to receive one-on-one mentoring from top national sportspeople and industry experts.

Basketball star Steven Adams, as well as three All Blacks will mentor the youngsters as they go through physical training and classroom sessions that include goal setting, training techniques and nutrition, led by All Blacks strength and conditioning coach Nic Gill.

We had more than 250 applications, which signals the high standard of young Kiwi athletes, says Tracey Evans, Marketing Manager, Stills at Coca-Cola Oceania.

“We had a huge response and the majority of applicants were regional or national representatives in their respective sport – so to have such a large number of young athletes competing at that level signals our sporting culture is alive and well.”

Steven Adams is clearly a draw card with 71 young basketball players applying, and the next most popular sport is unsurprisingly rugby, with 54 applications.

Other represented sports ranged from athletics to swimming, but there were also some unique entries with our young people competing at a high level in archery, synchronised swimming, rodeo and even arm wrestling.

“It doesn’t matter what the sport is, whether it’s fringe or popular, the Powerade Breakthrough Academy is for young people that have the goals, ambition and drive to push themselves as far as they can in their sport, to perform at their peak and we’re excited to give them a skills boost along the way”, says Evans.

The Powerade Breakthrough Academy will be held on Tuesday July 29.

ENDS

For further information, please contact: Kristen Hill
E: kristen.hill@fcb.com or M: 0220 570 684



About The Coca-Cola Company
The Coca-Cola Company is represented in New Zealand by Coca-Cola Amatil and Coca-Cola Oceania. Other brands supported by the Coca-Cola system in New Zealand include Diet Coke, Coke Zero, Fanta, Powerade, Powerade Zero, Sprite, Sprite Zero, Glaceau vitaminwater, Fuze Tea, Schweppes, Keri juices, e2, Lift, Lift Plus, Thextons and Roses. The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages every day.

For more information about our Company, please visit our website at www.coca-colajourney.co.nz.

In July 2013, we made four business commitments to help to address the issue of obesity in New Zealand. These commitments are to increase the availability of our smaller portion sizes, offer more low kilojoule beverage options, provide transparent nutritional information in more places and help get people moving by supporting physical activity programs. 

For more on our commitments, visit www.coca-colajourney.co.nz.