AUCKLAND, New Zealand – August 2017 - Coca-Cola is introducing a new 330ml multipack can following research and consumption trends that it’s a more convenient and enjoyable amount for individual consumption while at home.
“We have a diverse range of size options for different occasions, such as when you’re out and about, or at home. We know from consumer research and consumption trends that the new 330ml can is a more enjoyable amount for personal consumption when at home compared to the existing 355ml can,” says Keith Mason, Customer & Commercial Leader, at
The 355ml multipack can size will no longer be available and will be a slow phase out until existing stock sells through.
“This move is the result of ongoing work to incrementally review our packaging as part of our commitment to help people manage their intake of sugar and consume the right amount for them,” says Keith.
The recommended on-shelf price for the 330ml multipack cans has been lowered to match the new size and people can expect to start seeing the new cans in-store from late August 2017.
Download the full media release here.
About The Coca-Cola Company, Coca-Cola Oceania and Coca-Cola Amatil NZ
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, Powerade and many more. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support engaged communities, create an inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at www.coca-colajourney.co.nz.
Coca‑Cola Amatil (N.Z.) Ltd is the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in New Zealand. Coca-Cola Oceania Ltd, an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in New Zealand and the Pacific Islands.