MEDIA RELEASE: 31 July, 2014
Coca Cola’s new campaign, “Make Someone Happy”, is encouraging consumers to put smiles on other people’s faces by doing something a little unexpected and spontaneous every day.
The inspiration for “Make Someone Happy” is part of Coca Cola’s Open Happiness communications strategy, and is aimed at encouraging Kiwi’s to share moments of happiness with others.
Heidi Somerville, Coca Cola Marketing Manager, says they have stood for happiness for over 125 years, and the latest campaign is built on the insight that making other people happy, makes us happier in return.
“Our new campaign launches our vision to inspire Kiwi’s to make people happy by doing something in their everyday lives to bring a smile to others faces. We want to encourage everyone to find something unique they can do themselves however big or small it might be,” says Somerville.
“We are encouraging people to take part and share their own acts or ideas by using our hashtag #makinghappynz through their social media channels so that we can share this with others to inspire them in return,” Somerville continues.
The new TV commercial for the campaign shows a person drawing inspiring hopscotch chalk artwork for others to enjoy and someone who sets up swings in random locations for anyone to use.
[View the commercial https://www.youtube.com/watch?v=G62Kp8zRNQ4]
“We will be doing some exciting things, and you might even see us pop up in a location near you,” Somerville continues.
In addition to a new TV commercial, the campaign will be supported by OOH media, Facebook, instore POS and promoted online with the use of #makinghappynz.
More details can be found at www.coke.co.nz
For further information, please contact: Kristen Hill
E: email@example.com or M: 0220 570 684
Coca-Cola Company is represented in New Zealand by Coca-Cola Amatil and Coca-Cola Oceania. Other brands supported by the Coca-Cola system in New Zealand include Diet Coke, Coke Zero, Fanta, Powerade, Powerade Zero, Sprite, Sprite Zero, Glaceau vitaminwater, Fuze Tea, Schweppes, Keri juices, e2, Lift, Lift Plus, Thextons and Roses.
Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages every day. For more information about our Company, please visit our website at www.coca-colajourney.co.nz.
In July 2013, we made four business commitments to help to address the issue of obesity in New Zealand. These commitments are to increase the availability of our smaller portion sizes, offer more low kilojoule beverage options, provide transparent nutritional information in more places and help get people moving by supporting physical activity programs. For more on our commitments, visit www.coca-colajourney.co.nz.