We seek to be aligned with the things that people care about and, year after year, our consumers tell us that they are passionate about sports and the world’s pinnacle sporting event, the Olympic Games.
Today, our research shows that the magic of the Olympic Games is alive and strong.
The Olympic Games are a truly global event, giving
Coca-Cola has been associated with the Olympic Games continuously since 1928, longer than any other corporate supporter.
- Trace the 130-year Evolution of the Coca-Cola logo
- Powerade Powers Kiwi Sporting Stars to Reach Peak Performance
- Believe You Can: Inspiring young New Zealanders to follow their dreams
- Making the Cut: New and Unique Olympic Sports Throughout Time
- Meet a MyCoke Winner: Lucy Lives it up at the Rio 2016 Olympic Games