The iconic Coca-Cola bottle was the result of a design brief issued by The Coca-Cola Company.

To avoid confusion with copycat brands, the Root Glass Company in Terra Haute, Indiana, was tasked with creating a package that was “so distinctive that it could be recognised by touch alone and so unique it could be identified when shattered on the ground.”

The Enduring Design Legacy of the Coca-Cola Bottle

The result was a glass bottle inspired by the curves and grooves of the gourd-shaped cocoa bean, an ingredient the designers originally thought was in the product.